HookUpCo. Floating Jerkbait Lures for Bass Fishing

Noeby 100mm / 120mm Jerkbait — Floating Minnow for Long Cast & Realistic Action

When you need a lure that cuts through surf wind and still reads calm flats, this Noeby jerkbait gives you the reach and life you want. Choose 100mm (14g) for nimble work or 120mm (22g) for greater presence — both cast far and hold a crisp, twitchy action that draws strikes.

Why this lure works for you

• Long-cast performance: Internal movable weight shifts to the rear so the lure sails into gullies and beyond breakers with a smooth, solid arc.
• Versatile swim: Floating minnow profile with a functional bib lets you twitch, sweep, or steady-wind to match how fish are feeding.
• Attention-grabbing flash: Holographic foil and 3D eyes reflect light in short, flashing bursts that trigger reaction strikes.
• Precise control: Tall profile and balanced tuning let you stop on a dime and coax a belly-up roll with light rod taps.
• Built tough: Super-strong split rings and 3X treble hooks mean hookups stay hooked when the fight gets heavy.

The lure was shaped for anglers who push past shorelines — tested in currents and calm estuaries, it holds a steady roll and gives off quick, side-to-side “tacks” that mimic fleeing baitfish. You’ll feel the lure’s heartbeat in your rod: a tight, glassy swim one second, a hard, splashy strike the next.

Use it in salt or fresh water for bass, striped bass, mackerel, bonito and similar predators. Available in two sizes to match wind, depth and target species.

Limited stock available — add the Noeby jerkbait to your kit now and get out on the water while conditions are prime.